Which ethical theory provides the most convincing guide to the ethical Essay

Which ethical theory provides the most convincing guide to the ethical conduct of business - Essay Example The fundamental reason for this is the emergence of the ethical consumer. This is a special breed of the common person which finds solace in the fact that his/her buying decisions are responsible decisions. This type of consumer will make purchase decisions influenced to some extent by knowing the operations of the company from which certain products are being bought. Understandably, being ethical is likely to have as many meanings as there are consumers but in a broad sense, the consumer could be very hesitant in buying goods or services from a company which does not ensure that its products or operations do not harm or exploit labour, animals or cause extensive pollution to the world around us (Ethical Consumer, 2006). Such decisions are very easy to make for the majority of people living in the UK where being an ethical consumer is relatively easy as compared to the situation a few years ago. The ethical consumer depends on information since it is the root of ethical buying decisions (Ethical Consumer, 2006). Information about companies, their actions, deeds and use of money is very easily accessed, shared and distributed on the internet (Adams, 2004). The use of the internet certainly makes the task easier as compared to getting information about companies in the developing world. Therefore, anyone with even a passing interest in a certain company can find out as much as they would like about the company and their various processes. At the very root of business is the image of the company and the way in which it presents itself to consumers (Brown, 2005). The usefulness of ethical egoism is clear when the image that the company wants to present is that of an ethical organisation or even an ethical government (Yeatman, 2004). This is particularly important for organisations dealing in finance who must present an image of honesty and reliability to their consumers. Similarly, a company which produces outdoor camping gear would be

The history of the trumpet Essay Example | Topics and Well Written Essays - 1000 words

The history of the trumpet - Essay Example However, this is only the recorded history and the presence of trumpet can be older. Initially trumpet was not used as a musical instrument, but for martial and religious purposes. Historically, trumpets were of grand importance as militarily, they were employed by trumpeters for delivering commands to troops present at far away distances. Bugle, a form of trumpet is used in place of trumpet in today’s military just as a conventional instrument. Trumpet as a musical instrument go through betterment during the middle Ages and Renaissance (Downey 29). The technique of designing and crafting the trumpet also got better with time. This paper elaborates the historical presence and importance of trumpet and traces it back to its origin. Trumpet has got the reputation of highest register in terms of brass musical instruments. Historically, trumpet is among the oldest most musical instruments. When a trumpet is used, a buzzing sound is created that is made by blowing air with the supp ort of a whistling posture of the lips. The trumpet that is found today is made up with brass tubing that is a quality that it gained after the fifteenth century. It is present in many forms nowadays and is used as a musical instrument while its historic form was not altogether musical (Tarr 62). During the sixteenth century, military and courts both used the trumpets for their own purposes. Usage of trumpet started becoming famous in Germany during the sixteenth century. The ending of this century marks the usage of trumpet in musical terms and before this, it was mostly used for courtly and military reasons. Initially, the trumpeters made use of low pitched sounds, but later on, they also made use of high pitched sounds. The musicians also started to use diversified harmonic series (Brownlow 78). The seventeenth and eighteenth centuries saw the heighted version of the trumpet. Famous composers like Leopold and Michael were famous in terms of their musical compositions. For courtly purposes, the D and C keys in trumpets were employed while for military purposes, Eb and F keys in trumpets were employed. Diverse registers of trumpets were played by the musicians of the era (Barclay 46). When the valves were introduced to the trumpet, the interest of musicians in the usage of trumpet increased. In the nineteenth century, the trumpet was no more a common musical instrument as it became an orchestral instrument. At this time, the F key in trumpet along with crooks were employed that made the trumpet more interesting as a musical instrument (Tarr 93). The shape and form of trumpet had improvements with the passage of time. The valves took the place of crooks with the time and improvement of the trumpet as a musical instrument. The size of the trumpet also saw transformations. The improvements in the trumpet enabled the musicians to play the trumpet with much ease and sound (Wallace & McGrattan 116). The trumpet’s first known form was Alphorn that was constru cted by means of a tree trunk. The trumpet has high pitched sound and big appearance. It was generally employed for flocking cattle, beckoning groups of people, religious preaching and war related messages by military. The 17th century that was also called baroque era saw the transformation of Alphorn into trumpet (Smither 358). The initial trumpets were called natural trumpets, which was constructed by means of metal. Previously, tree trunk was used in place of metal. The trumpets that were created then were in form of elongated cylindrical tubes having a